Gakken "Science and Learning" Supplement Exhibition

Seeing is believing!
Gakken’s “Science and Learning” was a hugely popular educational magazine with a monthly circulation of 6.7 million copies at its peak.
Its greatest appeal is the “free gift” that comes with each issue. These authentic free gifts, which children could actually assemble and try out, have helped to convey the “fun of learning” to children. Even now, more than 60 years after its first publication, “Science and Learning” and its free gifts continue to excite and captivate its loyal readers.
With the theme of “Science and Learning’s free gifts,” which have nurtured the curiosity of many children, this exhibition conveys the appeal of “science” and “learning” through actual free gifts, giant free gifts, playful hands-on exhibits, and more. Adults who once studied the magazine will also enjoy this exhibition, reminiscing about the story behind its creation.