JP / EN

New business contest

The theme for this new business contest is ∞ (infinity). Applications are open to all industries and fields.

For the Gakken Group, the 80th anniversary is a time to look back on the past, but also to accelerate our challenges and transformation for the future. Through this contest, we will widely solicit ideas from both inside and outside the company to generate new business for Gakken.​

The Gakken Group has a wide range of customer contact points, from young children to the elderly, and accumulated data and resources. You can either utilize them or create new value from scratch. We will do our best to respond to your "serious ideas."

Those who take a step forward to become the next generation of leaders will have a chance to seize the opportunity. So, what will you do?​

Event requirements

Overview

This program is a co-creation-type new business creation program commemorating the 80th anniversary of the Gakken Group's founding, combining the ideas and passion of diverse talent from both inside and outside the group to create new value. Regardless of experience, we aim to create new businesses that will shape the future of the Gakken Group through free thinking and collaboration. Please note that for general proposals (individuals and corporations welcome), candidates will be matched with Gakken Group staff before moving on to the selection process. Please be sure to read the Application Terms before applying.

Drafting pattern

① Independent proposal by Gakken Group employees

Gakken Group employees can choose the format of their proposals at their own discretion, including whether or not to collaborate with external parties.

② General Draft

For general proposals, after an idea is proposed, it is matched with Gakken Group employees and then the selection process begins.

Schedule

  • June to September 2025

    Proposal period (application form available from June)

  • [General proposals (presuming matching with the Gakken Group)]
    June 1, 2025 - June 30, 2025: Submit general business ideas and fill in the application form
    July 1, 2025 - July 31, 2025: Match with Gakken Group personnel
    August 1, 2025 - September 30, 2025: Detail business plans and submit applications
  • [Independent proposals by Gakken Group employees] ​
    June 1, 2025 - September 30, 2025 Submit business ideas
  • October 2025

    First selection (document screening)

  • November 2025 - January 2026

    Offering brush-up programs for those who pass the first selection process

  • February 2026 - March 2026

    Second selection (presentation)

  • March 31, 2026

    Final selection (pitch event)​

Eligibility

We welcome diverse ideas and challenges. We look forward to receiving applications from a wide range of people, including companies, organizations, students, and individuals looking to start their own businesses.
  • Anyone can apply, whether they are an individual or a corporation.
  • There are no restrictions on nationality, age, occupation, field of activity, etc.
  • Applications can also be made as a team (please indicate one representative)
  • General applications are subject to matching with a person in charge within the Gakken Group.
  • Gakken Group employees can independently submit proposals. Independent proposals can also be submitted in collaboration with external parties.
*If you are a minor, please apply with the consent of your guardian.
*If you are a student, please apply with the consent of your school.
*We will not accept applications from people affiliated with anti-social forces or similar groups.
Please note that you must agree to the following terms of use before applying.

NEW BUSINESS CONTEST APPLICATION TERMS

Gakken Holdings Co., Ltd., (“GAKKEN”) will widely and publicly seek business ideas by holding a new business contest (“Contest”) under these application terms (“Application Terms”). You are invited to apply to the Contest acknowledging that the provisions of these Application Terms and the Application Guidelines apply.

Article 1. Applicant

  • If a corporation applies for the Contest, the corporation is the applicant; if an individual applies for the Contest, the individual is the applicant; if a group of individuals applies for the Contest, all participating members of the group (including the representative of the group and the other members of the group) are the applicants (collectively, “Applicant”). If an individual is a minor, the individual shall apply for the Contest after having first obtained his/her parent or other custodian’s consent.
  • If an Applicant who does not belong to GAKKEN Group successfully passes the final selection stage of the Contest and the Applicant engages in a business related to the business idea that is submitted by the Applicant for the Contest (“Submitted Idea”), a collaboration relationship shall be established between the Applicant and GAKKEN Group.
  • If Applicant belongs to a corporation and the Applicant’s engagement in the business activities under the Submitted Idea pursuant to Article 1.2 would constitute a “side job” for the Applicant under their employer’s internal rules, then Applicant shall be expected to apply for the Contest after Applicant has confirmed that he/she will be able to take steps (such as obtaining permission for the side job or submitting a notification of the side job) under the rules of their employment or the like of the corporation or entity to which Applicant belongs. If a breach of such rules of employment or the like of such corporation or entity to which Applicant belongs is discovered, the Submitted Idea may become ineligible for the Contest. If Applicant incurs disadvantages or damages due to Applicant having applied for the Contest or engaged in any activities in breach of the rules of his/her employment or the like of the corporation or entity to which Applicant belongs, GAKKEN shall be in no way liable therefor.

Article 2. Application

  • Applicant may submit several business ideas for the Contest. If Applicant submits more than one business ideas, Applicant is required to submit a separate application form for each business idea.
  • In the Contest, Applicant may submit a business idea which has been previously submitted to any other contests but which is in a stage prior to commercialization, provided, however, that Applicant is required to have confirmed before submitting the business idea for the Contest that the submission of the business idea to the Contest shall not breach the terms and conditions of such other contest(s). If Applicant incurs disadvantages or damages due to Applicant having applied for the Contest in breach of the terms and conditions of any other contest, GAKKEN shall in no way be liable therefor.
  • In the Contest, Applicant may submit a business idea which uses technology or study results or the like of any other individual, entity or organization (collectively, “Right-holders”). Under such circumstances, Applicant shall be required to, prior to submitting the application for the Contest, have confirmed with the Right-holders whether they would be willing to grant a license to Applicant. If Applicant incurs disadvantages or damages due to Applicant failing to have obtained such license, GAKKEN shall in no way be liable therefor.

Article 3. Handling of Submitted Ideas

  • Documents and/or data related to the application for the Contest will not be returned.
  • Copyright (including the rights under Articles 27 and 28 of the Japanese Copyright Act) of the explanatory reference materials for the ideas submitted by Applicant for the Contest (including, but not limited to, written proposals, drawings, presentation materials, videos, images and other documents) shall remain with GAKKEN.
  • Applicant agrees that, irrespective of the selection stage of the Contest, GAKKEN or a company within GAKKEN Group may engage in business which is the same as or similar to Applicant’s Submitted Idea; and Applicant shall not make an objection to the same nor shall Applicant make any demand.
  • Applicant shall not engage in business based on any Submitted Idea which is in any selection stage of the Contest, independently or in cooperation with a third-party, provided that this provision shall not apply if the Submitted Idea fails to successfully pass the selection stage of the Contest.
  • If a Submitted Idea successfully passes the final selection stage of the Contest and GAKKEN Group and the relevant Applicant intend to commence a collaboration of business in a concrete manner such as commercialization of the Submitted Idea, then GAKKEN Group and Applicant shall separately execute an official contract based on the details of the collaboration.
  • The Submitted Idea shall lose any confidentiality associated with it when submitted to the Contest. GAKKEN shall disclose the Submitted Idea to the individuals and entities interested in the Contest. Even if there is a statement, etc., intended to protect the confidentiality of the Submitted Idea, GAKKEN Group (including GAKKEN) and any individual or entity interested in the Contest shall have no confidentiality obligations.

Article 4. Selection

  • GAKKEN will review the Submitted Idea based on GAKKEN’s independent standards and at several stages of selection, and GAKKEN will provide each Applicant with notice of the results of the selection.
  • GAKKEN will not answer any inquiry regarding the reasons for the results of the selection or the like.

Article 5. Cancellation

  • If it is discovered after the application for the Contest that Applicant has breached these Application Terms or Application Guidelines or Applicant fails to meet the requirements specified in these Application Terms or Application Guidelines, GAKKEN may cancel Applicant’s application or the results of the selection.

Article 6. Compliance and Others

  • Applicant shall bear the costs and expenses for the application to the Contest or any other costs and expenses that may arise during the selection stage of the Contest except where otherwise specifically provided for.
  • Applicant shall submit a business idea which: does not infringe on any third-party’s intellectual property rights (including the right to obtain such right and the right to file an application for the registration of such right; “Intellectual Property Rights”), publicity rights, privacy rights or any other third-party’s rights or any confidential information; and does not breach any laws or regulations (if Applicant is an individual who resides in a country outside Japan or is a foreign corporation, including any applicable local laws or regulations). If any right is infringed upon by any action of Applicant, then the relevant Applicant shall be responsible for, at its own expense, resolving such issue. Under such circumstances, GAKKEN and GAKKEN Group shall in no way be involved in the issue nor shall it be required to provide any compensation therefor. Applicant shall be required to, at its own responsibility, secure and maintain any objective reference materials or the like to avoid any such right-related issues with a third-party.
  • If a dispute arises between Applicant and a third-party in connection with the Submitted Idea, Applicant shall be responsible for resolving the dispute, and GAKKEN and GAKKEN Group shall not be liable therefor. In addition, if GAKKEN and/or GAKKEN Group incurs damages due to an act or omission by Applicant, then Applicant shall be obliged to compensate GAKKEN and/or GAKKEN Group for such damage.
  • In applying for and/or participating into the Contest, Applicant shall not: commit an act which may interfere with the operation of the Contest; make any request or demand that exceeds the scope of what is reasonable; commit an act against public order and morals or an act that may breach public order and morals.
  • Although GAKKEN or an individual involved in the Contest may provide advice or express an opinion or the like regarding the Submitted Idea during the process of selection for the Contest, GAKKEN and such an individual do not guarantee, nor shall they be liable for: the improvement to the quality of the Submitted Idea; the commercialization of the Submitted idea; or the success of the business or the like.

Article 7. Exclusion of Anti-Social Forces

  • Applicant shall covenant to GAKKEN that:
    • Applicant is not an organized crime group, an affiliate of an organized crime group, a corporate extortionist or an entity or individual equal to any of the above or a member of the same (collectively, “Anti-Social Forces”);
    • if Applicant is a legal entity, any of its officers (i.e., executive employees, directors, executive officers or the like) and employees are not an Anti-Social Force;
    • Applicant does not allow any Anti-Social Forces to use Applicant’s name to make an application for the Contest; and
    • Applicant will not commit any of the following acts itself or by using a third-party:
      (a) To make threatening utterances or actions or make a violent act against GAKKEN Group; or
      (b) To interfere with the business operation of GAKKEN and/or GAKKEN Group using fraudulent means or forcible obstructions or cause damages to their reputation.
    • Applicant is not directly or actively involved in the maintenance or operation of any Anti-Social Forces by, without limitation, providing funds or convenience to them; and Applicant does not have a socially-reproachable relationship with any Anti-Social Forces.
  • If (x), (y), or (z) below applies to Applicant, GAKKEN shall be entitled to cancel its decision related to the Contest (such as the result of review) without making any further request. In addition, if GAKKEN or GAKKEN Group has provided funds to Applicant, then Applicant shall return the full amount to GAKKEN or GAKKEN Group, as the case may be.
    (x) if it is discovered that Applicant has made any statements contrary to the covenants in Items (i), (ii) or (v) of Article 7.1;
    (y) if it is discovered that Applicant has applied for the Contest in breach of the covenant in Item (iii) of Article 7.1; or
    (z) if Applicant has committed an act contrary to the covenant in item (iv) of Article 7.1.
  • If the result of review or the like is cancelled or funds are returned pursuant to Article 7.2 (collectively, “Event of Cancellation”), Applicant shall not request that GAKKEN and/or GAKKEN Group compensate Applicant for damage that Applicant incurs due to the Event of Cancellation.

Article 8. Change in Content of the Contest; Termination

  • GAKKEN may change the content of the Contest or terminate the Contest for any reason it deems fit. If GAKKEN intends to change the content of the Contest or terminate the Contest, GAKKEN will provide advance notice to Applicant in a prescribed manner, provided, however, that this provision shall not apply if urgency is required.
  • GAKKEN shall not be liable to Applicant if Applicant incurs damages due to any action taken by GAKKEN pursuant to Article 8.1.

Article 9. Handling of Personal Information

  • Any personal information of Applicant that is provided by Applicant for its application to Contest may be utilized for the operation, analysis and promotion of the Contest.

Article 10. Amendment to these Application Terms, etc.

  • GAKKEN Group may amend the terms and conditions of these Application Terms and the Application Guidelines without having first obtained Applicant’s prior consent.
  • If GAKKEN intends to amend these Application Terms pursuant to Article 10.1, GAKKEN will make a notification to Applicants which: indicates that certain amendments will be made to these Application Terms; advises as to the content of the amended provisions of these Application Terms; indicates the effective date of such amendments, and the notification may be made by email to Applicant or by posting the notification on the website dedicated to the Contest at least two (2) weeks prior to the effective date of such amendments. The amended provisions of the Application Terms shall apply on and after a date specified in the notification.

Article 11. Severability

  • If a provision in these Application Guidelines is declared null and void under any applicable laws, such nullity shall not affect any other provisions of these Application Terms, and these Application Terms shall nevertheless remain effective except for the nullified provision.

Article 12. Non-Waiver

  • If Applicant or GAKKEN fails to request that the other party strictly perform any provision of these Application Terms, that party shall not be deemed to have waived the right to enforce that provision or any other provision of these Application Terms later.

Article 13. Governing Law and Agreed Exclusive Jurisdiction, etc.

  • These Application Terms shall be interpreted in accordance with and governed by the laws of Japan.
  • The definitive language version of these Application Terms shall be Japanese, and any version translated into any other language shall be for reference purposes only.
  • If a dispute arises between Applicant and GAKKEN or GAKKEN Group, such dispute shall be exclusively resolved by the Tokyo Summary Court or the Tokyo District Court as the court of first instance depending on the amount of the claim.
Established and effective on May 1, 2025.

Incentives

  • Those who pass the final selection process will be provided with the financial and human support necessary to launch their business based on their plan by Gakken Holdings Co., Ltd.
  • You can become the president of a new company and design compensation and stock options based on business results.
  • Those who pass the first selection process will be offered a specialized program to hone their entrepreneurial skills and business plans.

Judging Criteria

Innovative

We are looking for free thinking that is not bound by conventional frameworks, and will evaluate whether the submissions incorporate new perspectives and original ideas.

Business necessity

It is important to be clear about what kind of customer your business idea is for and what problem it is addressing. We will review your proposal to see if you can see the specific customer's face and problem, if you have the potential to solve the problem, and if you understand the market.

Profitability/Revenue Potential

It is essential to make a profit in order to continue the business. We will examine whether the business is needed by customers and whether it is profitable or has the potential to be profitable.

Introduction to the Gakken Group and background to the contest

We want to take on the next generation of business that will change the world and Japan by leveraging the trust we have built up over the past 80 years, the challenge of creating something from nothing, and the synergy of the Gakken Group, which has over 100 companies.

We look forward to meeting all of you who will join us in exploring new ways to contribute to society, going beyond the boundaries of companies, industries, and business sectors, and utilizing the resources and knowledge that our group has cultivated over the years.

Click below for an introduction to the Gakken Group.

Judge

How to Apply

Proposals from the general public

Please download the application form below and fill in the required information.
Download application form​
Please apply via the application form that will be open from June 1, 2025.
Click here to enter

To all Gakken Group employees

・I want to propose something on my own!

Please download the application form below and fill in the required information.
Download application form​
Please apply using the application form that will be open from June 1, 2025.
Click here to enter

・I want to match with general proposals!

*Idea matching with the general public will begin on July 1, 2025.
Please see ideas submitted by the general public on our internal community "Gakkone." *
Business ideas collected through public submissions will be made available on Gakkone from August 1, 2025.
*The secretariat will provide instructions on how to contact external companies.

inquiry

Recruitment details and application targets

Are there any restrictions on themes or fields of application?

We are looking for ideas that contribute to the Gakken Group's philosophy and solving social issues, without being limited to a specific theme or Gakken Group business area. Please submit your proposals with free ideas.

Do applications from outside the company require a match with the Gakken Group?

Yes. This contest is based on business proposals that are premised on matching and co-creation with the Gakken Group. Even if you are applying from outside the company, we will place importance on proposals that utilize Gakken's resources and assets (brand, sales channels, expertise, etc.). It is okay if you have not yet decided on a specific partner at the time of application, but please design your plan with the perspective of "This is how I would like to work with Gakken."

Can students apply? If I become a finalist, will I receive the same incentives as the general public?

Yes, students can also apply. Minors must obtain parental consent before participating. Incentives are basically the same as for general applicants.

Can I apply as a team?

Yes, you can apply as an individual or as a team. If you are applying as a team, please designate one person as the representative and fill in the names and affiliations of all members in the application form.

How many applications can each person submit?

An individual may submit multiple applications. Please submit a separate application form for each project.

Selection and Examination

When will I know the results of the examination?

We plan to contact you in October 2025.

What is the difference between the first, second and final selections?

The first round will be a document screening, the second round will be a presentation, and the final round will be a pitch event (open to the public).

When and where does the final judging take place?

The venue will be announced at a later date. The event will also be available to watch online on the day.

Who are the judges?

The external judges will be announced at a later date. Other members with diverse perspectives, including Gakken Group executives and new business managers, will also be involved in the judging. More details will be announced at the judging stage.

Application details

Can I submit an idea that has been submitted to another contest?

You may submit ideas that have already been submitted to other contests, as long as they have not yet been commercialized. Please make sure that your application does not overlap with the rules of other organizations.

Can I submit ideas aimed at overseas audiences?

Yes, that is possible. We welcome proposals targeting overseas markets, but if you could clearly state the specific market background and development method, it would be more likely to be evaluated highly.

Can I change the format of the application form?

The format cannot be changed, however, up to 5 supplementary documents can be attached in an unformatted format.

Application Procedures and Others

Where can I get help or have questions?

Please contact us via our dedicated inquiry form or email address. We will respond to your inquiries within 3 business days.

Eligibility and Responsibilities

I am currently employed at a company, but my job is considered a side job. Is it okay for me to apply?

If your job is considered a side job, please check the work rules of your company or organization and complete the necessary procedures. If your job is found to be in violation of the work rules, your application may be invalidated.
For inquiries other than those listed above, please contact the following
email address: biz-contest-80@gakken.co.jp